Infinite Scale by Nathan Chan
So What Exactly Is A Digital Product?
Digital products can mean a lot of things, but in this case we’re specifically referring to things like online courses, ebooks, digital magazines, and even coaching!
Essentially any content-based product where you can package up your unique knowledge and sell it.
Over the last few years there’s been a massive shift from the “information economy” to the current “knowledge economy”. People now prefer packaged up insights instead of endlessly drowning from information overload.
They’re paying for problems to be solved not just more pieced together and outdated content they can find “for free” online. They know that always chasing free can actually be the most expensive thing they do.
So being a digital product entrepreneur has taken the business world by storm for a number of undeniable reasons…
6 Catalysts Behind The “Digital Product Revolution”
6 Catalysts Behind The
“Digital Product Revolution”
#1: Turn Passion Into Business
#2: Quick & Easy Production
#3: High Profit & Price Flexibility
#4: Can Be Evergreen (Repeatable & Unchanged Forever)
#5: Perfect “Side Hustle” Or First Online Business
#6: Infinite Scale
The Spark That Started
Foundr started from scratch. It was a wild idea that plenty of “smart” people told me wouldn’t ever work.
“A magazine all about entrepreneurship? Nate, aren’t there already bigger and more reputable magazines doing that exact thing?”
I’m not gonna act like I didn’t hear them or that it didn’t affect me because it did. I’m human. Prior to launching I’d think “Maybe they’re right. Who am I to create something like this?”.
But starting a business around my passion was, well… my passion! And that pushed me forward.
Just a few years later and our audience is now more than 3,000,000 combined fans.
We’re a multi-million dollar brand partnering with some of the biggest names in the business. From nothing – using the exact two-edged formula I’ve been talking about here – I grew audiences, created digital products, and made sales!
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