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Lucas Walter – The $100k AI Side Business
The $100k AI Side Business is a practical training program by Lucas Walter that teaches entrepreneurs how to build a local newsletter business supported by AI agents. The model focuses on choosing a city, attracting subscribers, selling advertising placements, and automating much of the work involved in running a newsletter.
Build A Local Newsletter Business
The program introduces a business model based on creating a weekly email newsletter for a specific city or local community. Content can cover local events, restaurant openings, business updates, and stories that residents want to follow.
Rather than building a general newsletter for a broad audience, participants learn to focus on a defined geographic market. This creates an opportunity to connect local readers with businesses looking to reach potential customers in their area.
Set Up Your Newsletter From Scratch
The training walks through the initial setup process, including choosing a city, selecting a newsletter name, configuring a custom domain, and building a newsletter using Beehiiv.
It also covers landing page customization, welcome emails, and domain configuration. These steps help participants establish a working newsletter that can begin collecting subscribers.
Build A Team Of Four AI Agents
A central part of the system is using four AI agents to support different business responsibilities. The roles include a CEO, Growth Engineer, Content Director, and Sales Director.
Using PaperClip and Claude Code, participants learn how to configure these agents with specific responsibilities and workflows. The goal is to create an organized AI-supported operation rather than relying on a single chatbot to handle every task.
Automate Newsletter Content Creation
Producing useful local content consistently can take considerable time. The program demonstrates how to identify local content sources and build a scraping pipeline using n8n.
The Content Director agent uses collected information to help prepare newsletter drafts. Participants receive prompts and configurations based on the workflow Lucas uses for Spokane Pulse, giving them a practical starting point for developing their own content process.
Grow Your Subscriber List
A newsletter needs an audience before it can become an advertising business. The training covers subscriber acquisition through Meta Ads, Instagram, and Reddit.
Participants receive advertising creative files, copy templates, and organic promotion strategies. The program also explains how tools such as ManyChat can support automated promotion and audience engagement.
Generate Revenue Through Local Advertising
The business model relies on selling advertising placements to local companies. Restaurants, real estate agents, gyms, contractors, and other businesses can use newsletter placements to reach people in their communities.
The Sales Director agent supports lead qualification, sponsor communication, and advertising negotiations. The course also includes sales workflows, ad creative resources, and an inbound lead pipeline designed to help manage advertiser inquiries.
Manage The Business With A Weekly Workflow
The final part focuses on operating the newsletter with a more organized routine. Participants learn what to review, how to monitor agent activity, and when human approval is still necessary.
The course includes six video modules, AI agent hiring briefs, automation workflows, templates, troubleshooting resources, and lifetime updates.
Who This Program Is For
The $100k AI Side Business is designed for entrepreneurs, AI enthusiasts, and people interested in building a local media business. It may be particularly relevant to those who want to explore newsletter publishing, advertising revenue, and practical AI automation alongside an existing job.
Final Thoughts
Lucas Walter’s The $100k AI Side Business combines local newsletter publishing with AI-powered business operations. Through newsletter setup, four specialized agents, content automation, subscriber growth strategies, and advertising workflows, the program provides a practical framework for building and managing a local newsletter business.
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Name of course: Lucas Walter – The $100k AI Side Business
Original Price: $497| Sale Price: $50
Delivery Method: Instant Download (Mega)