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Xanthe Appleyard, Lois Mckenzie – Uncategory
If you’ve ever struggled to answer the question, “So, what do you do?” — you’re not alone. For many multi-passionate creatives and entrepreneurs, the traditional mold of business categories feels restrictive. That’s where Uncategory, created by Xanthe Appleyard and Lois McKenzie of Oh Sierra, enters the conversation.
Uncategory isn’t just another brand-building course. It’s a liberating framework for people whose work, energy, and voice resist simple labels — and who are ready to build a cohesive brand without losing creative freedom.
What Is the Uncategory Framework?
Uncategory is designed to help you define, articulate, and own your unique creative identity — especially if it doesn’t fit traditional niches.
Rather than forcing your brand into a neat “box,” this program teaches you how to:
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Clarify your vision, voice, and value
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Align your offers with your identity and energy
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Attract aligned clients without oversimplifying your message
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Package your multi-hyphenate talents into a clear, sellable presence
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Build a flexible yet focused brand foundation for growth
Through a mix of strategic content and intuitive reflection, Uncategory supports both clarity and self-expression — helping you communicate what you do in a way that feels natural, confident, and true to your purpose.
Who Is This Program For?
Uncategory is tailored for creative entrepreneurs who:
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Offer multiple services but don’t want to pick just one
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Struggle with niching down or being “too much” for a single industry
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Want a clear brand voice that still feels honest and expansive
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Feel disconnected from cookie-cutter personal branding strategies
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Crave business structure without losing creative freedom
This includes coaches, designers, healers, artists, facilitators, and any soul-led service providers who defy easy classification.
What You’ll Gain
The program provides:
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A signature Brand Energy Framework™ to explore how you feel, function, and flow
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Modules on identity, messaging, offer clarity, and visibility
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Tools to refine your tone of voice and client experience
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Strategy for creating cohesion without creative compromise
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A supportive community of multi-dimensional entrepreneurs
Whether you’re rebranding, launching something new, or simply trying to finally own your voice, Uncategory gives you the tools to speak from your whole self — not just the parts that “fit.”
Why It Stands Out
In a market filled with advice to “niche down,” Uncategory takes a different approach. It invites you to go deeper instead of narrower — embracing nuance, energy, and evolution in your business model.
This makes it especially valuable for creatives who are:
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Pivoting industries or integrating new modalities
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Trying to scale without sacrificing soul
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Wanting a brand strategy that reflects personal growth and not just commercial trends
Uncategory allows your brand to evolve with you — instead of holding you back.
Final Thoughts
Uncategory by Xanthe Appleyard and Lois McKenzie is more than a course — it’s a permission slip to own the full spectrum of your creative identity. If you’ve been told to simplify, pick a lane, or dilute your magic for clarity’s sake, this program offers a new path.
One where clarity and complexity coexist. Where branding doesn’t shrink you — it amplifies who you already are.
JOIN US:
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Name of course: Xanthe Appleyard, Lois Mckenzie – Uncategory | Size: GB
Original Price: $499| Sale Price: $25
Delivery Method: Instant Download (Mega)